Challenge

A CBD pharmacy situated in the heart of Bern. The store is a former Swiss Cannabis branch shop, with a manager that dreams of personalised and unique identity.

Solution

A fresh, approachable identity that balances the trust of a traditional apothecary with a warm, modern aesthetic. Rethinking Hanftheke from the ground up: a vibrant new identity, botanical illustration language, and modular packaging architecture spanning cosmetics, culinary goods, and wellness tinctures—unified seamlessly across print and e-commerce. clean packaging system and playful, nature-inspired visual assets backed by clear pharmaceutical layouts. The result makes CBD feel accessible, intuitive, and welcoming on both physical shelves and digital touchpoints.